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Jim Collins raises a few key questions that, if addressed, will help you for a better understanding of the importance and power of values.
- Would you respect these values if there were no rewards for them?
- Would you say that in 100 years you will undoubtedly respect these values and will be committed to them whole heartedly?
- In your opinion if someone does not accept these values, would you say that he no longer belongs to your company or team?
- If you have to give up on these value, are you ready to move on to another job and start a new business?
- Can you say that in your company, no one will be questioned or punished for following these values?
- Do you believe in these values now? (Or do you believe that it is a good idea to move towards these values gradually in future?)
- If you had to choose between these values and saving your position in business, which one would you choose? Your values or your competitive advantages?
“Key values are not things we accept to be successful, but something we may fail if we accept them.”
Now it is time to think about your business key values again.
If someone says, “We always work honestly, and transparency is a key value for us, it needs to be permanent. There is no way to say ten years later that “These days, everyone pays a bribe to win a tender, and in reality, the tender meeting is a ceremonial meeting, and rejection means removal from the market.”
We are not supposed to set our dreams as key values of the organization.
If you think you are going to act differently ten years later and say the above sentence, it is better to say it this way: “One of our key values is trying to stay in the market at all costs”
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